化粧品雑貨の「よーじやグループ」（京都市下京区）は2025年3月26日、半世紀以上にわたって親しまれた「手鏡に映る京美人」のブランドロゴを変更し、「よーじや」の文字に手鏡のデザインを添えた新しいロゴを発表した。また、従来のロゴに使っていた女性が「手鏡から出てきた」という設定の新しい企業キャラクター「よじこ」も誕生させた。

On March 26, 2025, the cosmetics and miscellaneous goods company Yojiya Group (Shimogyo Ward, Kyoto City) announced a change to its brand logo of "Kyoto Beauty Reflected in a Hand Mirror," which has been familiar for over half a century, and a new logo that adds a hand mirror design to the letters "Yojiya." In addition, the company has created a new company character, "Yojiko," which is set to be a woman "coming out of a hand mirror," instead of the woman used in the previous logo.