Students of Kyoto Sangyo University produced a commercial video that encourages inbound visitors to Kyoto to "decentralize" and lead to congestion relief. In order to avoid "tourism pollution," which creates conflict with citizens' lives, we will promote the charm of quiet appearances early in the morning and at night, as well as tourist spots that are not well known overseas.
In response to the easing of measures at the borders of the new coronavirus and the remarkable recovery of visitors to Japan, the Kyoto Convention and Convention Bureau (Shimogyo Ward, Kyoto City) requested the production of a commercial. With the theme of realizing sustainable inbound tourism, about 60 volunteers from the Faculty of Business Administration were divided into a total of nine teams, and each made a video of about two minutes.
One of the teams planned to introduce "morning sightseeing" in a format that imitated a news program. In mid-June, seven students filmed a video in the vicinity of Kiyomizu-dera Temple (Higashiyama Ward, Kyoto City) reporting on the crowds during the day and the lack of traffic in the early morning. also inserted.
Yuki Yokoo (19), a member of the group, said that she encountered a scene where a bus departing from JR Kyoto Station was crowded with foreigners with suitcases and residents gave up on boarding. He said, ``If the ban on group travel from mainland China is lifted, the number of visitors to Japan will increase further.
Different teams have different points of view for promoting decentralization. In the video, in addition to encouraging people to use bicycles to alleviate bus congestion, and promoting night sightseeing by emphasizing the beauty of the nightscape, there are also places where you can enjoy nature on the outskirts of Kyoto such as Keihoku in Ukyo Ward. It also introduces the highlights of Miyama-cho, Nantan City.
In June 2022, the total number of hotel stays by visitors to Japan in Kyoto City fell 98.3% to 4,961 nights in June 2022, down 22.4% in June this year. 194,909 nights (summarized by the City Tourism Association). This month, it was announced that the city was ranked third in the world by readers of the world-famous American travel magazine Travel and Leisure, and the number of visitors to Japan is expected to increase further.
Regarding the commercial video, the Kyoto Convention & Visitors Bureau praised it, saying, "The students' ingenuity made it a highly effective one." While working on various overseas transmissions such as international tourism promotion projects, he says, "I want to use it in some way."
