How about “Ayu” as a summer taste of Tamba area? Starting in 2024, the Kyoto Prefecture Nantan Regional Promotion Bureau will collaborate with private businesses to promote the appeal of ayu cuisine. After researching the history and characteristics of the two cities and one town in Kyoto Prefecture's Tamba region, the aim is to create a concept unique to the two cities and one town in the Tamba region of Kyoto Prefecture, and to sell dishes using sweetfish.
Ayu from the Tamba area of Kyoto Prefecture was once presented to the imperial family. The artist Rosanjin Kitaoji highly praised the animal, saying, ''It looks good, is soft, and has a good scent,'' and there is also an anecdote that he had it transported alive to Tokyo. From 2022, the ''Kyoto Come and See Tamba Association'', which is made up of inns, restaurants, tourism businesses, etc. from two cities and one town in the Tanba area of Kyoto Prefecture, will be promoting an initiative called ''Ayu Kaido''. We are working on developing new menus and holding special events.
The Kyoto Prefecture Nantan Regional Promotion Bureau has been focusing on promoting the appeal of seasonal foods, promoting ''winter wild game'' since 2017 and ``autumn soba'' from 2021 to 2023. As part of this, we have decided to collaborate with the Kyoto Come and See Tanba Association to sell ''Summer Ayu'' starting in 2024.
In 2024, the project will focus on concept creation, and in addition to researching literature on the history and cooking methods of ayu in the Tamba region, the project plans to interview experts in ayu, food, and water. The Agriculture, Commerce and Industry Collaboration and Promotion Division, which is in charge of the food, expressed their enthusiasm, saying, ''The most important thing is to have people actually come and eat the food.We would like to work with them to consider how they will eat it.''
As project costs, 1.7 million yen was allocated in the initial budget proposal for Kyoto Prefecture's 2024 general account.
