On March 26, 2025, Yojiya Group (Shimogyo Ward, Kyoto City), a cosmetics and miscellaneous goods company, announced a new logo that adds a hand mirror design to the brand logo of "Kyoto Beauty Reflected in a Hand Mirror," which has been familiar for over half a century. In addition, they created a new corporate character, "Yojiko," in which the woman used in the previous logo "comes out of a hand mirror."
Articles are excerpts from reports and news in the Kyoto Shimbun. Due to automatic translation, some expressions may not be accurate.
