On September 12, 2025, Kyoto City announced that Nintendo (located in Minami Ward, Kyoto City) had been selected as the primary sponsor of the Kyoto Marathon 2026, to be held in February 2026. The event will be renamed to include the company's name. According to Kyoto City, this is the first time that a large-scale citizen marathon in Japan, such as the Tokyo Marathon, has had a corporate name added to its name.